JewelStruck Blog

Tag: Trunk Show

Jewelry Business Tips – Trunk Shows Rock!

by jessejamesbeads on Nov.24, 2009, under Business Tips

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A few weeks ago, the company that I work for decided to offer our Fashion-Inspired Bead Strands to several bead stores on consignment. “What a wonderful idea,” I thought. Consigning lets these bead shops can test out a new innovative product at no risk.

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I sent consignment information to our “Bead Shops” list of friends, and crossed my fingers that someone would be interested. Guess what? Within a few hours of sending the info out, I had several responses curious to see what the Jesse James Beads’ “Trunk Show” was all about.

Trunk Show? Oh yes, consigning in the beading world is called a Trunk Show! (my A-Ha moment)

I’ve now learned that many bead shops participate in consignment “Trunk Show” offers. Here is how they work:

  • A bead shop gets a shipment of a company’s product in at no upfront cost
  • The bead shop sells the product for a set amount of days
  • At the end of the trunk show/consignment term, the shop can choose to keep or send back unwanted product.
  • The bead shop pays only for the beads they keep, leaving them only with profit if they send the company’s product leftovers back.

What a wonderful way to try out a new product or company without any risk whatsoever!

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Jesse James Beads Fashion-Inspired Strands are unique in concept and design. They are completely innovative – No other company offers mixed Czech strands in color combinations inspired by fashion trends. But because our product lines are so different-from-the-norm, bead shops feel they could be risky. Praise be to The Trunk Show, aka the Risk Eraser! Bead shops now get to assess the revenue opportunities of a new product (without worry of it not working out). The Trunk Show lets the customers decide whether a product is worth stocking. If the beads sell well, buy more. If they don’t, return the leftovers and keep the product. Trunk Shows Rock!

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How can you make a “Trunk Show” type of business offer work for your company? Whether you create jewelry, sell beads, resell beads, or just enjoy reading this blog! Is there someway that you can take the trunk show concept and use it to introduce new people to the work you do and love?

If you haven’t seen our Fashion-Inspired Czech Strands, please peruse! Do check ’em out…

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With So Much Love to You and Yours,
Sarah James

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